HOMI returns to the trade show calendar this January bringing with it an exciting line-up for homeware buyers. The 2022 show runs from 27 to 30 January at fieramilano and visitors can expect the usual stellar cast of interior design to home hospitality and promotional products.
Organisers tell us that innovation, design and craftsmanship will be the common thread at the show which will be characterised by creative experimentation, openness to international influences and contamination, and a vast range of “Made in†trends and innovations to meet market demands.
“After the last year, the home has in some ways become the new centre of gravity of our lives†– emphasises Andrea Tozzi, Research Manager at CasaDoxa, BVA Doxa – but it has had to be adapted to accommodate functions and activities that used to take place outside (work, sport, school, etc.). “This new central role of the homeâ€, continues Tozzi, “has fuelled a strong desire to renovate interiors and furnishings, to have a more beautiful, more comfortable, multitasking home that is more in line with the changing needs of its inhabitantsâ€
Further evidence of this trend is the increasing importance of the sector for the big fashion brands involved in the development and production of their homeware collections, but also the increase in organic search observed on the main search engines and the dynamics of foreign trade flows, broken down by price/quality range.
Make sure to visit HOMICommunity, a digital space active 365 days a year, which allows continuous interaction among all the industry operators.
