The International Consumer Goods Show has been cancelled. The one-off hybrid show had initially been designed by Ambiente’s organisers Messe Frankfurt to take place in April but with no end to the pandemic in sight, news has just reached us that the show is now cancelled.

Messe Frankfurt is also cancelling other planned shows scheduled for April and May.

 â€œThe coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May,” said Detlef Braun, Member of the Executive Board of Messe Frankfurt.

Due to the fact that physical events are not possible, Messe Frankfurt has created numerous digital offerings for its customers. Consumer Goods Digital Day on April 20, 2021, for example, offer customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information. The content of the Digital Day will be focused on ways in which retailers can help their businesses, particularly since it has not been possible to hold any international flagship fairs in Frankfurt featuring the relevant presentation possibilities and supporting programmes since Ambiente 2020. This content will be supplemented by the opportunities presented by Nextrade, the first order and data management portal for the home and living sector. Nextrade also offers attractive possibilities for manufacturers of finished home and household textiles to present their products, as well as a frequently used channel through which they can promote business with retailers and traders.

Braun: “The ongoing shutdown of retailers in our visitor countries has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings during this volatile time. As you know, we are also continuing to do everything in our power to make safe and successful trade fairs possible, because nothing can take the place of face-to-face encounters.”

Ambiente will now take place 11 to 15 February 2022.

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