Trend forecaster Scarlet Opus has given some insight into popular colours and patterns, along with identifying macro-trends, ahead of The Exclusively Show (11th and 12th June at the Business Design Centre).

With exhibitors starting to submit product for the ‘so on trend’ displays at Exclusively, Phil Pond from Scarlet Opus has identified the first of three macro-moods. Realism is a style informed by consumers who accept things as they are and take a ‘deal with it’ attitude to life.  Phil has also supplied a pre-show insight into the colour and pattern trends to look out for in 2024 / 25 and – as they move mass market – up to five years beyond.

Realism consumers are focused on needs as opposed to wants, an approach based on financial anxiety and being self-reliant.  For suppliers, the upside of this is that while buying less, realists want to buy better and ideally from companies to which they can relate.  There is an opportunity to humanise in a ‘real people sell to real people’ sense, so designers and makers to the fore.  Plus, a demonstration of reliability and value at whatever price point.

In terms of colours, there is a wide potential palette ranging from mock orange and rust, through to safari, tea and olive to virtual pink, lemon zest, gumdrop green and Dutch blue.  Patterns major on flora and fauna, especially where imprecise, distorted or reflected.  Worn, faded and blurry are also very much on trend in terms of surface design.

Chair of exclusively, Will Jones says: “It’s great for both exhibitors and visitors to get some preview insight into the top trends ahead of the event itself.  It ensures that Exclusively is as ever a real showcase of the absolute best and most current housewares, gift, and small domestic electrical products in the industry.”

The show itself will feature trend talks, trend tours for buyers and displays of exhibitors’ products pre-selected for being particularly ‘on trend’.

More information about visiting Exclusively can be obtained from the BHETA Member Services Team on 0121 237 1130 or via the website

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