Anfora, the North American manufacturer of fully vitrified porcelain dinnerware for professional foodservice, has announced a new relationship with Drinique, who will provide importing, stocking, and marketing support for the United States. Inventory will be held at Drinique’s new facility in Phoenix, Arizona, giving US distributors and foodservice operators faster fulfillment, broader product availability, and more responsive day-to-day service.
The new arrangement offers the US market wider access to Anfora’s full portfolio through Drinique’s established national network of independent sales representatives and distributors. Drinique’s warehousing capabilities enable efficient ground reach and shorter replenishment cycles for distributors and end users.
“This team up allows us to continue to showcase the incredible heritage of the Anfora brand and introduce exciting new products. Over the summer, we will be building up stock to better serve the US market with the speed and consistency our customers desire,” said Hans Kritzler, CEO of Anfora. “We’re excited to share a common vision between both companies, leveraging operational depth and sales networks to scale efficiently. This strengthens our ability to support existing distributors, national accounts, and operators across the country.”
“Anfora’s craftsmanship and manufacturing discipline are a strong fit with our portfolio and the standards our customers expect,” said Andrew Elliott, CEO of Drinique. “Following our recent acquisition of Orion Trading, Anfora’s world-class dinnerware solidifies our mission to lead the hospitality industry through innovation, quality, and fresh ideas.”
While expanding its US reach through Drinique, Anfora remains fully committed to its core network of US partners and distributors who share high standards for quality and customer-focused service. There will be a transitional period over the next few months as stock levels are built in Arizona to ensure consistent product availability.
