Porcel, as a brand, is entirely convinced of what it stands for; unwaveringly committed to honourable production and design. President Ana Luisa Roque tells Tableware International about the company’s approach to porcelain…
Ambiente, visit stand Hall 12.1, B67.
As a brand whose identity is centred around the production of exclusive collections for high-end retail, Porcel could be considered a rarity in the industry. They are uniquely positioned in that hospitality is not a driving force for them, rather, they choose to focus on custom-made projects for brands and venues who can uphold the unique values of their delicate porcelain collections.
“Porcel’s focus has always been on high-end retail and exclusive custom-made projects for international brands,” president Ana Luisa Roque tells Tableware International. “Hospitality does play a role, but only at a premium level, such as fine dining restaurants, selected hotel areas or ceremonial settings. Our porcelain is delicate by nature and intentionally crafted for occasions where elegance and visual impact matter. So, while we serve both segments, our strength lies in curated, design-driven solutions with high perceived value.”
Over the past year the Portuguese company has solidified its already enviable market position, strengthening its presence in key international markets, launching new collections, and expanding its custom-made projects with prestigious clients.
“It was also a year in which we continued to implement our sustainability strategy, with concrete actions in production and energy efficiency,” adds Ana Luisa. “Despite global challenges, we’ve remained focused on creating value through quality, design and lasting relationships.”
It is this faithfulness to quality which has seen Porcel foster a reputation as one of the most desirable design-led brands on the market – something Ana Luisa and her team are intent on protecting.
CLICK HERE to read the full interview in Tableware International
