In a groundbreaking move to celebrate Small Business Saturday, nora fleming, the family-owned brand known for its interchangeable serveware, is taking a bold stand to support its network of over 1,800 independent retailers nationwide. For the first time in its 20-year history, the company is temporarily closing its online store for one day only on Saturday, November 30, to encourage US-based shoppers to visit local stores and shop small.
The move underscores nora fleming’s unwavering commitment to its retail partners. Since its inception, the brand has prioritised relationships with independent stores, choosing not to sell its products in big-box chains.
“Small Business Saturday is more than just a shopping day; it’s a celebration of the local businesses that form the backbone of our communities,” said Nora Napientek, founder of nora fleming. “By closing our online shop for the day, we’re shining a spotlight on the independent retailers who have supported our vision and helped make our brand what it is today. They are the heart of nora fleming.”
On Small Business Saturday, shoppers are invited to use nora fleming’s store locator to discover nearby retailers carrying the brand’s unique serveware and minis. Each purchase made at an independent retailer directly supports local economies and reinforces the vital role small businesses play in their communities.
“Our independent retailers aren’t just partners—they’re community,” added Janice Dayon Christensen, president of nora fleming. “We are proud to support them and to take a stand for small businesses everywhere. When you shop small, you’re not just buying a product; you’re investing in people, creativity, and neighborhoods.”
To join nora fleming in celebrating Small Business Saturday, customers can visit the store locator at norafleming.com/pages/store-locator to find local shops carrying the brand. Together, let’s show our appreciation for small businesses and make this Small Business Saturday one to remember.
