Leading platform connecting brands with buyers, Product Guru, is launching POP: a series of tech-powered pop-up concept stores in London throughout September, to get brands exposed to hundreds of key players in their market.

As part of the inaugural events, Product Guru will host a POP concept store for Home and Gifting from 18 to 23 September, in Islington, London.

POP will look like a retail store and invite stakeholders including buyers, distributors, investors, influencers and more, to browse innovative products in the category. The events will integrate Product Guru’s platform to display product details and videos, allowing attendees to connect with brands and take actions. 3D technology will enable other attendees to join the experience virtually.

POP events will move from London across Europe, USA, Dubai, and Sydney, offering brands a budget-friendly opportunity to reach international markets.

Product Guru’s CEO, Simon Coyle, said: “We’re very excited to launch POP, our new concept store events to get brands in front of hundreds of industry stakeholders. We’re taking the best aspects of trade shows, re-imagining the pop-up concept store, and creating a new tech-powered, cost-effective, and highly targeted event for introducing brands to new markets.”


Tableware International

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