JuniperMarket is now open for business – allowing home décor, gift, furniture and apparel buyers and sellers to connect anytime and anywhere.  

The new multi-line B2B ecommerce platform powered by International Market Centers (IMC) is officially live with 1,500+ brands with 3M SKUs signed on to participate and onboarding to JuniperMarket.  The participating brands, of which 50 per cent are home and 40 per cent are gift, offer buyers tremendous breadth and selection in one place.

“The next era of wholesale buying and selling is here,” said Juniper CEO Bill Furlong, as the digital marketplace officially opened today. “This transformation is inspired by our team’s deep roots in the industries Juniper serves and the unmatched reach of IMC buyer and seller relationships. Today is a major step towards a digital marketplace that helps buyers and sellers discover, connect and transact – in person or online – seamlessly bridging physical and digital sales.”

IMC CEO Bob Maricich added, “In January 2020, we announced the investment to build Juniper, and since then – despite unprecedented business disruptions – the Juniper team has forged ahead, onboarding more than 220 staff members to build, test, market and optimize a tool that is truly built for the industry, by the industry. The launch of JuniperMarket is a major milestone in delivering additional market opportunity and value for IMC customers.”  

Connection to IMC’s 26 physical trade shows and buying events distinguishes JuniperMarket from other B2B wholesale platforms. In 2021, Juniper’s at-market activities generated more than 26,000 pre-registered JuniperMarket users, with a direct pipeline to IMC’s 600,000+ database of qualified retailers and designers offering sellers even broader exposure and sales opportunity. Optimized Atlanta Market, Atlanta Apparel, High Point Market, Las Vegas Apparel and Las Vegas Market websites – which receive some 5.5. million visitors per year – provide additional visibility for the sellers currently participating in both IMC’s physical and digital markets.  

Attendees at IMC’s Atlanta Market (January 11-18, 2022 at AmericasMart Atlanta) and Las Vegas Market (January 23-27, 2022 at World Market Center Las Vegas) will have the opportunity to interact with Juniper through a series of events. JuniperMarket hosts Market Kickoff events, panel discussion “Bringing Your Business Digital – It’s Easier Than You Think” and JuniperMarket Experience Centers for current users and new registrants in both cities. JuniperCommerce showrooms also are available at both markets for brands looking to join the platform or to learn more about Juniper’s full suite of SaaS tools.

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