COSTA NOVA USA, the U.S. distribution company for Portuguese stoneware brand COSTA NOVA, has announced a distribution agreement with Cerve S.p.A. of Parma, Italy, for its VIDIVI brand of glassware.
From October 1, 2026, COSTA NOVA USA began distributing VIDIVI glassware to hospitality customers throughout the United States, including hotels, restaurants, catering companies and other foodservice operators.
The addition of VIDIVI expands the range of solutions available through COSTA NOVA USA’s hospitality distribution network. COSTA NOVA’s own tabletop collections, including its glassware, remain at the core of the company’s offer, while VIDIVI provides hospitality customers with an additional glassware option for projects requiring different designs, specifications or price points.
“Expanding our hospitality portfolio with VIDIVI gives our sales team an additional resource to respond to the diverse needs of the U.S. hospitality market,” said Jonathan Yacoviello, Director of Hospitality Sales at COSTA NOVA USA. “Our priority remains providing our customers with strong tabletop solutions, supported by reliable U.S. inventory, service and an experienced hospitality sales network.”
COSTA NOVA USA will stock selected VIDIVI products at its expanded warehouse in Brewster, New York, providing customers and distribution partners with convenient access to the collection.

“Following VIDIVI’s success in Europe, we wanted a U.S. hospitality distributor with established relationships among leading distributors and properties and a strong understanding of the tabletop market,” said Guido Bormioli, President of Cerve USA. “COSTA NOVA USA’s distribution infrastructure, hospitality network and reputation for service make it an excellent platform through which to introduce VIDIVI more broadly to the U.S. hospitality market.”
VIDIVI will be presented as part of COSTA NOVA USA’s expanded hospitality portfolio through its sales network, showrooms and selected hospitality trade-show presentations. The VIDIVI brand will retain its own identity and dedicated product presentation, while selected products may also be cross-merchandised with COSTA NOVA dinnerware to demonstrate tabletop applications for hospitality customers.
COSTA NOVA USA began shipping VIDIVI glassware on October 1, 2026.

Tableware International

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Beatriz Ball