Zwiesel Glas has picked up its third German Brand Award, presented annually to companies for successful brand management.
Zwiesel Glas scooped the honour in the “Excellent Brands – Interior & Living” category.
The company has pushed ahead with the strategic expansion of its high-quality brand business, which began with the brand relaunch in 2020, with the help of a two-brand strategy.
“The award is a confirmation of the path we took with Zwiesel Glas in 2020 and have been consistently pursuing ever since,” says owner Prof. Dr. Andreas Buske.
Brand and product manager Lisa Müller accepted the certificate at the recent awards held in Berlin’s Verti Music Hall.
The German Brand Award is presented by the independent and international institution “Rat für Formgebung” (German Design Council). The jury, which is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies, selected the best from around 1,200 entries from 19 countries. Criteria such as independence and brand typology, brand distinctiveness, differentiation from the competition and target group relevance were evaluated.
