In the textiles market Ulster Weavers have been taken by surprise by the popularity of their commemorative Jubilee tea towel with sales quadrupling what was originally anticipated ahead of the UK’s Platinum Jubilee celebrations in June.
As Queen Elizabeth II marks the 70th anniversary of her accession to the throne, brands have released a vast collection of memorabilia and merchandise, among them Ulster Weavers, whose commemorative linen tea towel has significantly exceeded demand.
Aligned to the year-long celebration, demand for Ulster Weavers’ limited-edition tea towel, which is available through a range of retailers throughout the UK, US, and Europe, has been more than quadruple what was originally envisaged.
As the first British monarch to mark the milestone, the appetite for commemorative memorabilia related to the Jubilee year has been high, explains Joanne Bradley, business development director at Ulster Weavers.
“Consumers are eager to join in the celebrations. They want products that can connect them to a time and place and Ulster Weavers has a long history of creating memorable products and designs to commemorate royal events, combining traditional craftsmanship and heritage with the latest trends.â€
“Our tea towel has also been crafted here in Northern Ireland, which is another defining factor in the strong demand that we have seen so far. It’s part of our commitment to minimise our environmental footprint and it responds directly to calls from consumers for locally produced products,†she adds.
It’s the latest in a long line of commemorative tea towels produced by the 140-year-old textile manufacturer. Previously, Ulster Weavers created tea towels marking the Queen’s coronation, royal weddings, anniversaries and royal births. Most recently, it created a print to celebrate the Queen’s 95th birthday on April 21st 2021.
