“The Vellum semi-matte glaze has been specially formulated to perform to hospitality quality standards and has all the performance attributes needed for a busy hospitality environment. In development for several years, it’s a highly innovative formula which has meant we can bring a semi-matte effect to market that is just as durable as our gloss glaze. Vellum isn’t prone to dulling and metal marking so it’s a really exciting breakthrough.â€
Churchill’s new product development manager, Kelly Barber, discusses the Vellum collection made with semi-matte glaze specially formulated to meet key hospitality standards.