When Bonna was founded in 2014 by its parent company Kar Porcelain, Erbil Aşkan was charged with leading the fledging brand. By focusing their energies entirely on the hospitality sector, Erbil and his team captured the zeitgeist and positioned themselves as a leader in the sector…
Erbil, thank you for speaking with Tableware International. Bonna is a leading brand name in hospitality – how have you found market conditions recently?
Market conditions have become increasingly challenging in recent years, driven by intense price competition, frequently changing customs duties, and ongoing geopolitical risks that directly affect trade flows and costs. In this environment, our priority has been to remain agile and resilient—closely monitoring regulatory changes, optimising our cost structure, and adjusting our go-to-market strategies quickly to protect our competitiveness. By staying flexible and proactive, we aim not only to manage these uncertainties but also to continue supporting our hospitality partners with reliable supply and consistent quality despite the volatility.
What are the key factors affecting performance – both positive and negative?
The key factors affecting our performance are shaped by a balance of strengths and constraints. On the positive side, speed, innovation, and our strong ability to adapt to changing market conditions enable us to respond quickly to customer needs and shifting dynamics. On the negative side, increasing pressure on cost control—driven by raw materials, logistics, and operational expenses—continues to challenge margins and requires constant efficiency improvements to maintain sustainable performance.
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