Royal Goedewaagen has been recognised as a B Corp, an important milestone in the company’s history. The company was founded in 1610, and this certification underlines the brand’s commitment to sustainability, social responsibility and transparent business operations. It fits seamlessly with the brand’s aim to create high-quality ceramic products that not only meet modern standards, but are also produced in a responsible way, with respect for both people and the environment.
“We not only want to preserve our heritage, but also take the next steps towards a more sustainable ceramic industry,” says Pauline Spin, managing director at Royal Goedewaagen. “This certification is a recognition of our hard work and motivates us to take even bigger steps.”
A sustainable future with respect for tradition
As a company with a rich history, Royal Goedewaagen has always put craftsmanship and the quality of its products first. However, with the B Corp certification, they are also embracing a future in which sustainability and circular production are becoming increasingly important.
By joining the B Corp movement, they join companies that are collectively striving to create positive change in the world. This movement is committed to systemic change and tackling the most pressing social and environmental challenges.
“We are proud to be part of a network of like-minded companies like Patagonia and Rituals,” says Pauline Spin. “Together, we can make a greater impact and share our knowledge and experiences to achieve our common goals.”
Future plans for sustainable growth
In the coming years, Royal Goedewaagen will further expand its sustainability ambitions. In addition to reducing their carbon footprint and promoting local craftsmanship, they will continue to invest in innovation and education. An important part of this is increasing awareness and appreciation for local production and traditional craftsmanship. For example, they are committed to raising awareness and education within the market (among potential employees, consumers and the community) to reintroduce local quality and revive the stories behind the products. In addition, they work closely with the Keramisch Museum Goedewaagen to pass on the rich history and knowledge to future generations. As part of the B Corp movement, the brand donates five per cent of its time annually to pro-bono services to share knowledge and expertise. With a clear vision for 2024-2028, Royal Goedewaagen is ready to enter the future with respect for our past and a focus on sustainable growth.
https://www.royalgoedewaagen.com/en
