Italian tableware virtuoso Richard Ginori 1735 has announced a new brand identity, hence forth being known as Ginori 1735.

As part of the rebrand, the company now boasts a new logo, pointing out that the fresh brand identity supports the transition to a global lifestyle design brand, specialising in the highest quality, artisanal porcelain tableware and homewares.

“Today, we are returning to our roots, changing our name, and investing in our legacy of bringing a deep sense of place, a graceful manner, and an effervescent spirit to all who embrace our mission,” chairman and CEO Alain Prost, says. “Richard Ginori is now, and once again, Ginori 1735.”

www.ginori1735.com

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