The Portmeirion Group will present its latest collections from six brands using a state-of-the-art virtual showroom.
 “Portmeirion has partnered with Brandlab to develop a bespoke virtual reality showroom and an immersive digital platform, to host events and live appointments. We will be showcasing our new collections with the use of a high quality, fully integrated, face to face virtual world which looks and feels like a premium real life showroom,†explains Jacqui Gale, chief commercial officer at Portmeirion Group Limited.
“It is so much more than a presentation or a zoom show and tell. The graphics are so lifelike, as the customer walks through an almost real world. Their view and their movements will be just as if they are in a beautiful showroom. Browsing shelves, touching products, information to absorb, chatting as they go.â€
Visitors to the showroom will be able to see collections from Portmeirion, Spode, Nambé, Pimpernel, Royal Worcester and Wax Lyrical.
Jacqui reveals: “Each part of the group has new designs, new products and collection extensions to showcase but the showroom will also house our best-selling world renowned existing collections. Whether stocking a gift shop or boutique, or plotting the trends for department and independent stores, the Portmeirion Group virtual showroom will ensure our customers have this years’ must haves.â€
“We can arrange a guided tour for any time of the day to suit the customer. It is easy to navigate with full video and voice chat. We will miss exhibitions and fairs this year but we won’t miss the tired feet. Retail is working hard to overcome the legacy challenges of 2020 and we want to show we will find solutions to help – especially with as personal an experience as possible,†Jacqui adds.
To register a visit to the Portmeirion Group virtual showroom, click  https://BrandLab-Fashion.vr-360-tour.com/e/Ne0Bd93dhg4/e
Or to find out more about the Portmeirion Group virtual showroom, email virtualshowroom@portmeiriongroup.com
