Having concluded its 44th edition last week, Host 2025 has been deemed a success by organisers, with the trade event welcoming a “remarkable surge of visitors from overseas”.
Five lively days captivated both exhibitors and visitors: growth across Europe – Germany (+16%), Denmark (+45%) – and a “remarkable surge of visitors from overseas”, including Australia (+20%), Brazil (+29%), the United Arab Emirates (+21%) and the United States (+27%) – cemented Host Milano 2025 as an international HoReCa platform. Among professional visitors, over 700 were hosted buyers, brought to Milan also thanks to the collaboration of ICE – Italian Trade Agency.
The 2,050 exhibitors chose Host to present new products and innovative solutions, with the aim of strengthening their visibility and consolidating business relationships. There was great satisfaction for the interactions with international professionals and the quality of the contacts established, confirming Host as a strategic and unmissable event for the hospitality sector.
Sustainability took centre stage. Host was the first event at Fiera Milano to implement an ESG strategy, integrating environmental sustainability, innovation and inclusion as competitive levers and key elements of its international positioning. This commitment is shared by many exhibitors, who presented eco-friendly products such as beer machines that reuse broken malt during production or designer fitness equipment made from natural and recyclable materials.
Completing the experience, Host 2025 staged 800 events, featuring approximately 3,000 opinion leaders – including academics, experts, masters, chefs and industry figures – who animated the fair with ideas, debates and new visions for the future of hospitality.
Operators attended Host with the aim of discovering distinctive solutions, innovation and new business opportunities. The feedback was extremely positive: the breadth of the offer, spanning the entire hospitality sector, and the cross-sector integration – increasingly recognised as a strategic trend – were particularly valued as a major added benefit of the event. Solutions to automate complex processes also attracted significant interest, while design and AI-integrated proposals drew considerable attention, particularly at an international level.
Host confirms itself as a global hospitality platform, extending beyond Italy: from 15 to 17 December, the event will take place in Riyadh with Host Arabia, born from the collaboration between Fiera Milano and Semark, while a partnership with NAFEM will bring Host in the United States starting from 2027. These international contexts consolidate Host’s global expansion strategy, creating new connections between markets, bridges between cultures, and business opportunities worldwide.
The 45th edition of Host Milano will be held at Fiera Milano from 22 to 26 October 2027.
