Despite its youth, Mesa Ceramics has established itself as a brand driven by integrity and business know-how (they’ve seen particular success with their ID7 vitrified stoneware suitable for isostatic pressing). Francisco Braga, CEO, speaks to Tableware International about Mesa’s journey so far…
How would you sum up the past year for Mesa Ceramics?
The past year has been a positive and transformative period for Mesa Ceramics. We successfully cemented our position in the market as specialists in the development of stoneware tableware products tailored specifically for retail and the demanding horeca sector. Our product portfolio, particularly those made with the ID7 body—a vitrified stoneware suitable for isostatic pressing—has shown that this material’s durability and resistance are highly valued not only in the HoReCa segment but also in retail markets. This shift has reinforced our understanding that customers across sectors appreciate the robustness of our products.
The year began with the launch of a new collection, which received an excellent reception from our clients. Additionally, we proudly secured a German Design Award, highlighting our commitment to innovation and design excellence.
Throughout the year, we focused on consolidating relationships and expanding our market reach. While the geopolitical landscape posed challenges to our industry, we remained committed to maintaining the high quality and differentiation of our products, reinforcing our reputation as a reliable and trustworthy supplier. Looking ahead, we believe that innovation, product development, and exceptional service will continue to be the keys to our success.
Tell us about Ambiente, how has your attendance at the event changed and developed over the years?
We are very aware of the significant evolution we have experienced over the past eight years. Although we are still a relatively new player in the market, we feel that we have already achieved a status that allows us to “sit at the table with the established ones.” We are recognised for our design, innovation, quality, and product resistance, and this is a great source of pride for us.
Our journey has included moments of great stress due to the uncertainties surrounding us, but also moments of significant achievement that we are very proud of. Ambiente has been pivotal to our growth. Over the years, we have increased our stand size and focused more on the products that truly make a difference. The move to Hall 12.0 in 2023 was especially meaningful, as it marked a new chapter — a symbol of the end of the Covid-19 pandemic. At that time, there was a strong sense of longing to reconnect physically, and Ambiente represented the return to normality and the cherished contact with our industry peers. The larger stand showcased the awards we had won that year for design and technological innovation, and it embodied this renewed energy and optimism.
Ambiente remains the event that gathers the most professionals in our industry. It is with immense pride and humility that we have been highlighted in the German Design Awards and the Tableware Awards of Excellence, where we have been finalists and winners multiple times.
CLICK HERE to read the full interview in the latest issue of Tableware International
See Mesa Ceramics at Ambiente – Hall 12.0, B76 and visit
www.mesa-ceramics.com
