Lifetime Brands Europe has launched a retailer-led competition to celebrate the summer ahead. Embracing the multitude of upcoming sporting event, led by the Euros and the Olympics, the company has introduced a new display competition to honour the best of the high street and a full summer of sport.

“With a full summer of sport ahead, the heat is rising for barbecues and outdoor entertaining, and we’re your destination for the upcoming season! We are always in awe of what our retailers create in-store, so we thought what better way to harness this unmissable opportunity than with a display competition celebrating the best of the high street” says Claire Budgen, Lifetime’s Commercial & Marketing Director. 

“Our Summer of Sport competition is the perfect way to harness the opportunity, increase footfall and convert traffic into all important sales. We’re challenging our customers to create show stopping displays using products from our winning line-up of brands.

“Our NPD has always been focused on consumer trends. We recently launched a complete range of ultimate MasterClass barbecue tools in response to demand. Our Mikasa recycled plastic dinnerware is the perfect fit for outdoor dining. Made from 100% recycled plastic, not only is it lightweight, durable and versatile – it’s better for the environment too.  BarCraft barware covers everything for summer drinking and celebrations and S’well is perfect for hydration”.

Gift with purchase incentive, downloadable POS and prizes to be won

“We’re supporting the campaign with a gift with purchase incentive, downloadable point of sale for window and table displays and most importantly, some huge prizes!” 

With three entry categories based on store size, the best display from each will win their next seasonal product pack free of charge.

“With baking season on the horizon the winner from each category will receive everything they need for baking season sales from our award winning MasterClass brand. We can’t wait to see what our customers create.”

It’s so easy to enter – shop from the Lifetime Summer of Sport brand line-up via your sales representative, or shop the campaign on Market Place at

“We’ll be profiling the best entries across our social channels and in the press, with winners announced in July, so get creating and don’t miss out!”

Tableware International

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