Hailed as the premium showcase for the hospitality trade, Host runs from 17-21 October with the international hospitality exhibition being dubbed one of the most important trade events for the industry bringing together the crème de la crème of manufacturers and suppliers – each offering an exceptional array of collections for restaurants, hotels, catering companies and more.
“Host ranks among the top international fairs for our hospitality brands, right alongside Ambiente. It draws key decision-makers from around the world, offering unmatched opportunities to showcase our products. Strengthening our global presence is a priority, and Host plays a crucial role in driving that growth,” Lynne Verrydt – brand representative, Fine2Dine & CHIC told HoReCa, Tableware International’s sister title.
Agreeing, Guido Bormioli head of marketing and communication at the Cerve Group says the event allows them to present their latest innovations for the hospitality trade.
“Functionality is key,” says Guido of the company’s range of products. “We are developing glassware that is increasingly stackable, helping professionals save precious space, a feature that is gaining more and more appreciation. With our Vidivì brand, we have also expanded the range with 10 new types of stemware, all created with our own design.”
From Costa Novas’s perspective, the brand’s hospitality sales manager Pablo Ferreira says it’s Host’s global reach which makes it so attractive. “It draws a significant number of international exhibitors and visitors, making it a global hub for business and networking in the HoReCa sector.
“It is also a diverse event – with diverse product categories. This ensures that we, we receive the visit of a wide range of professionals in our booth – from chefs and restauranteurs to hotel managers and consultants. These professionals find in Host Milano a valuable opportunity to connect with suppliers from diverse markets.”
Also hailing the show’s international buyers is Mepra’s Luca Prandelli, revealing that presenting directly to chefs and hoteliers has added appeal. “In 2025, we launch five key collections, each reflects two central topics shaping hospitality today: customisation and sustainability,” Luca tells us. “Venues increasingly want products tailored to their identity, produced responsibly and built to last. For Mepra, Host is the opportunity to highlight that cutlery, cookware, and service pieces are not details but essential elements of the dining experience.”
Of course, the reason we all attend trade shows is to ultimately make money, but some events facilitate this more than others. So is Host an order taking show? Porland says in their experience, yes. “Host is the heartbeat of the HoReCa world. It’s where the industry comes to life — where brands launch their latest solutions, professionals discover emerging trends, and businesses make crucial decisions for the coming year. The scale and international reach of the show make it a must-attend event for anyone serious about hospitality,” enthuses international sales director, Elif Keskin Gürbüz. “While Host is a fantastic platform for brand awareness and networking, it is also very commercially driven. Many of our clients attend with the intention of placing orders, and we often finalise key deals during the event. It’s outstanding for business development and brand building.”
For their part, the Arcturus Group have some top-tier homegrown Italian brands such as Sambonet and Paderno (coincidentally the brand will celebrate its centenary at Host), so Host is a particularly special date in their diary. Speaking about the event, Maurizio Montanari, sales director is glowing in his synopsis of the event, describing the show as an important commercial moment: “HOST represents one of the most important international events for the professional hospitality industry. It is a benchmark for the entire HoReCa sector, not only for the excellence of its exhibitors, but also for the high level of innovation it showcases. For companies like ours, it is a unique opportunity to strengthen existing relationships, to connect with F&B managers, chefs, and representatives of the most important international hotel chains, as well as to engage with our colleagues around the globe on industry trends, for which we are always ready to develop new solutions that meet diverse needs and address the challenges of the future. It is a truly global showcase that allows us to present the best of our know-how and our vision for the future.”
In terms of new launches to look forward to at the show, Porland’s Elif Keskin Gürbüz tells us they will be launching seven new coffee cup designs explicitly created for the world of coffee, along with a few new HoReCa collections at this year’s Host. “These products have been developed based on valuable customer feedback and current market needs, and we are proud to be unveiling them to the public for the first time in Milan,” Elif says.
Similarly, Costa Nova’s Pablo Ferreira tells us the brand’s new collection Silvina (inspired by 16th century Palissy ceramics) will be launched. “While our primary product launches typically occur at the beginning of each year, we also reserve important product introductions for the fall tradeshow season and Host Milano provides an ideal international platform for these debuts,” Pablo adds.
Likewise, the Cerve Group has a host of new launches. “This year we are launching the pressed Lyra glass, the Ducale glass, and the Doge glass. We are also highlighting our optical stemware, handmade glasses, and our crystal glass stemware with pulled stems – including Divina Eterea, winner of the Tableware International award at Ambiente. Another flagship is the Privè glass, very successful in the HoReCa sector,” Guido says.
The Fine2Dine brand has a major new launch too which they are encouraging visitors to their stand (Pav 9, G03) to explore – you can read more about this on the following pages of our Host show preview.
Learn more about some of the tableware brands exhibiting at Host HERE.
