EcoMade is one of the biggest launches from Fine2Dine in recent years…
When Fine2Dine launched its EcoMade brand in 2025, they were intent on doing things differently. First introduced at HOST, EcoMade stands out for a few reasons – it’s been designed for the hospitality industry so is tough, crafted to withstand all the rigours of professional life. Secondly, Fine2Dine have made EcoMade in a zero-carbon emission facility, so its green credentials are undisputed.
But what first prompted Fine2Dine to bring the EcoMade concept to reality?
“We saw an opportunity in the market for more organic and natural looking, handmade products and the possibility for offering customised products in a more accessible way, all of this powered by a zero-carbon emission facility to address the growing need for more ecological products,” explains F2D’s senior product manager, Timo Ooms. “This is an addition to the current product offerings and allows us to provide our customers a full scale of products and solutions within F2D.” The EcoMade concept has been developed over a two-year period, Timo tells us.
“The first seed was planted more than two years ago, but we needed the time to work out and develop this entire new concept of producing tableware. Eventually we were able to start creating the first collection last summer, this in an entire new facility, which resulted in the introduction of EcoMade during HOST.”
Fine2Dine developed a material which they say addresses the needs of the hospitality market in that it is durable and resistant.
“It is high fired in a 100 per cent electrical kiln which results in a fully vitrified, porcelain clay body,” Timo says. “So, the material has zero per cent water absorption and a high mechanical strength. As the colour of the clay is not pure white it is called ‘natural porcelain’ which perfectly matches its beige tone.”
EcoMade was launched at HOST Milano and enjoyed positive feedback from those who immediately saw the potential in the new brand.
“Not only due to the additional and new products, but also because of ecological aspect,” Timo explains. “Being able to offer items without carbon emissions is a unique feature and advantage which can open many doors to hotels and restaurants who are eco-conscious.”
CLICK HERE to read the full interview in the latest issue of Tableware International.
EcoMade at Ambiente
See EcoMade in Frankfurt by visiting Hall 11.0, D90. “As EcoMade is a brand-new range, this is the perfect moment to stop by, get a first look, and discover all the new products we’re launching,” says Lynne.
