The Trend Showcase will once again be a key highlight at Exclusively Show, which returns on 9–10 June 2026 to the Business Design Centre in London (organised by BHETA). As the UK’s leading trade events for housewares, tableware, small domestic appliances, and gift sectors, the show brings together buyers, and brands to explore the innovations and insights shaping future consumer demand.
Within this dynamic environment, the Trend Showcase provides a dedicated space for forward-looking inspiration, combining expert forecasting, curated product displays, and immersive presentations designed to help retailers futureproof their businesses.
Turning Insight into Commercial Advantage
Delivered by long-standing trend forecasting partner Scarlet Opus, the Trend Showcase is widely recognised as one of the most valuable destinations at the show for buyers seeking clarity on what will shape consumer behaviour in the seasons ahead.
Through in-depth research into consumer emotions, motivations, and desires, Scarlet Opus will reveal the key influences expected to shape the sector in 2027 and beyond. These insights are designed to support confident, commercially sound decision-making across buying, merchandising, product development, and brand storytelling.
Trends set to influence next seasons
This year’s Showcase will introduce three key trends, led by ‘The Dreamers’, a powerful consumer mindset emerging from global uncertainty. While consumers remain aware of instability, they are increasingly seeking emotional lightness, escapism, and small everyday joys. “The Dreamers” captures this shift, reflecting a growing desire for optimism, comfort, and imaginative experiences in everyday life. The Showcase will translate this mindset into clear, actionable design and retail direction, exploring how it influences product aesthetics and styling, brand tone of voice and storytelling, as well as customer experience and engagement.
From Insight to Application: Trend Presentations and Product Display
The Trend Showcase brings insight and application together through a curated product display that brings each trend to life in a clear, tangible way, showing exactly how ideas translate into real retail opportunity.
Alongside this, a dynamic programme of presentations and guided tours runs throughout the space, working seamlessly with the displays to deepen the experience. The presentations introduce each trend and unpack the thinking behind it, while the guided tours connect those ideas directly to the products on show, helping visitors see, in real time, how trends move from concept to commercial application in a way that is both inspiring and immediately actionable.
This year, a dedicated trend presentation will also be introduced for HORECA buyers, designed to highlight how emerging trends are shaping the sector at a time when dining is increasingly seen as a full, immersive experience rather than just a service.
To explore the full programme of presentation and guided tours, and to book your place, please visit https://www.exclusivelyshows.co.uk/trends.
