Frankfurt will, once again, become the tabletop industry’s hub as thousands of visitors and exhibitors descend on Ambiente 2025 for what is undoubtedly the must-attend show of the year
The halls of Messe Frankfurt are thronged as the international tabletop industry descends for today’s opening of Ambiente 2025. The annual trade fair runs from today Friday 7 February and runs until Tuesday 11 February.
This year sees organisers take a revamped approach to hospitality, in Hall 11.0, (previously known as HoReCa), you will meet brands including BHS tabletop, Kar Porselen, Bonna brand, RAK Porcelain, Steelite and Utopia.
In the Table and Table Select area in Halls 12.0 and 12.1, exhibitors such as Dibbern, Eternum, Grestel, La Rochère, Noritake amongst others will be represented with their ranges for the hospitality industry.
Speaking with Tableware International recently, Thomas Kastl, director dining, Ambiente told us: “By focusing on the hospitality sector, Ambiente Dining is tapping more deeply into a dynamic, high-demand market that is driven by innovation, sustainability, and personalisation. These are values we as Messe Frankfurt share. Moreover, this approach aligns with the sector’s trajectory. We understand ourselves as a business facilitator and strong partner of the hospitality industry. With enhancing our offer, we are living up to our value proposition as an invaluable hub for sourcing, networking, and industry innovation.”
Thomas continued: “The global hospitality industry is currently experiencing steady growth. Hospitality serves as a cornerstone of the industry as it drives customer satisfaction, loyalty, and long-term brand success. In an increasingly competitive market, businesses that prioritise exceptional hospitality not only differentiate themselves but also create experiences that resonate with consumers. In the age of social media and online reviews, a commitment to hospitality amplifies a brand’s reputation, ensuring its relevance in a consumer-driven economy. Ambiente is the quintessential go-to place for the hospitality industry when it comes to brand-enhancing experiences. The one-stop shop for the industry offers a wealth of cutting-edge solutions, products and partners for projects of any size.”
Hospitality Academy and Hotelier’s Day
The Hospitality Academy, formerly known as the HoReCa Academy, in the north foyer of Hall 11.0 will return and its focus will be on current trends, concepts, best practices and practical tips from renowned experts – this is where professionals meet professionals.
Meanwhile, as it continues to offer a 360-degree industry approach, Ambiente will host Hotelier’s Day. This is a tailored programme for decision-makers in the hospitality sector, as this growth segment is expanding worldwide.
“Ambiente is the quintessential go-to place for the hospitality industry when it comes to brand-enhancing experiences,” says Ambiente director dining, Thomas Kastl. “The one-stop shop for the industry offers a wealth of cutting-edge solutions, products and partners for projects of any size.”
Where ethical matters
This year, an impressive 354 exhibitors at the trade fair will have the Ethical Style label on their stand. An independent, international jury of experts has reviewed all the entries submitted and curated them for the special interest. The label is valid for a period of three years. For the upcoming trade fair cycle, 140 new applicants will join the programme. To mark the tenth anniversary of Ethical Style, Ambiente welcomes 125 newly selected exhibitors; eleven more are joining Christmasworld and four Creativeworld.
In Ambiente Dining, Poemi is one of the brands using the Ethical Style tag. They are a ceramic micro-manufacturer in the heart of Transylvania, designing and producing tableware and functional items for private and professional use. The company uses stoneware and ecological glazes, which are mostly developed inhouse, with wood ash being the main ingredient. All residues are recycled and reused to produce new glazes. “A very nice holistic approach that impresses with the production process, special aesthetics and great quality,” summarises jury member and sustainability expert Mimi Sewalski.
Visit https://ambiente.messefrankfurt.com/ to find all you need on the industry’s premiere trade event.
