WMF is using technology at its finest to bring some of its latest collections to life. The WMF StylAR APP allows users unique insight into the company’s latest porcelain series – the Basic Collection, Signature items and STYLE LIGHTS.

The app brings both the printed product brochure and the digital version to life in a first for the company. Through augmented reality animations and video sequences, WMF Professional offers fascinating 360° insights into the extraordinary design of selected products.

The app links back to the WMF Professional website

However, WMF StylAR APP not only offers the chance to virtually discover all aspects of the porcelain and trend pieces. If you’re interested in the individual pieces, the respective item numbers are available directly in the app. Via an info button, users can easily access the WMF Professional website and therefore also get in touch with the right people.

“The SYNERGY porcelain series and the STYLE LIGHTS lifestyle range stand for spectacular and inspiring table arrangements. With WMF StylAR APP, not only are we offering a solution that makes table design fun. What’s more, we are setting new standards as the Expert of Table Culture,” explains Marten van der Mei, Managing Director of proHeq GmbH. WMF StylAR is now available to download from the App Store and Google Play.

The new SYNERGY porcelain series comprises more than 40 items, and the wide basic range is perfectly rounded off by expressive SIGNATURE items. Meanwhile, the STYLE LIGHTS lifestyle range provides an additional boost for the creatively laid table: more than 130 trendy pieces made of ceramic, white and green marble, velvety, oiled walnut and ash wood as well as glass in various shades or cast iron create wonderful ensembles together with the porcelain pieces.


Tableware International

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