Wedgwood has unveiled another stylish facet to the Gio family: the Gio Blue Collection.
Artfully combining classic inspiration and contemporary aesthetics, these elegant fine bone china forms feature bold blue applied as highlights and eye-catching pinstripes.
The result is a confident modern collection that offers superior functionality while emphasising the artistry for which Wedgwood is rightly renowned.
The Gio Blue Collection is inspired by the engine turned basalt wares Wedgwood produced in the eighteenth century. Wedgwood took the unique geometric textures from these wares and alchemised them into a new generation of contemporary dinnerware and teaware pieces that elegantly layer with other Gio collections.
One noteworthy offering is the Travel Tea Set, which packs all you need to enjoy your favourite infusion on the move into a chic and convenient carry case. There is also a Baijiu Set that is designed to help you serve this special beverage with a due sense of ceremony.
The Gio collections are crafted to be mutually complementary, meaning you are able – encouraged, even – to mix and match and develop your own individual aesthetic.
The Gio family offers a lot of options for this kind of expression. The Gio Collection, for example, presents a minimalist look, with clean lines and textured surfaces that make it perfect for any contemporary table. Gio Gold takes that up a notch, with gilded accents that provide a beautiful contemporary touch, while Gio Platinum follows this metallic styling with sophisticated silver detailing.
The launch is supported by a refined creative approach, defined by a renewed focus on product, lighting, storytelling and composition. The photography spotlights the key geometric elements of the Gio Blue pattern, celebrating the intricate details of the design. This new approach empowers Wedgwood to tell the story of Gio Blue in an elevated yet lifestyle-focused way.
