Vietri has announced a new, exclusive US distribution partnership with Ortigia, introducing the lifestyle brand to the Vietri family.
Founded in 2006 by British entrepreneur Sue Townsend, Ortigia is known for its vibrant and highly giftable decorative packaging. The brand draws inspiration from Sicilian art, architecture, and nature. Through bold motifs such as leopards, palms, suns, and florals, the collection reflects the island’s spirit in pieces that offer both visual appeal and a distinct sense of place.
“Sharing the Italian lifestyle with others has always been at the heart of Vietri’s mission,” said Holli Draughn, CEO of Vietri. “Our partnership with Ortigia beautifully embodies this spirit. We are proud to distribute such a beautiful and authentic Italian brand with a rich history, much like our own, and to offer a new way to experience the beauty of Italy through fragrance, gifting, and everyday moments.”
Vietri looks forward to introducing Ortigia to customers and retail partners, expanding its offerings, and further celebrating the artistry, culture, and sensory richness of Italy.
A connoisseur of Italian culture and tabletop style, Susan Gravely, with her sister Frances and mother Lee, founded Vietri in 1983 after a family trip to Italy where they fell in love with colorful hand painted dinnerware on the Amalfi Coast. Vietri has grown from a small company representing one Italian factory to the largest Italian importing company in the American tabletop industry. Vietri now serves a customer base of over 2,500 top specialty stores in all 50 states, plus Canada, England, Mexico, Europe, South America, Asia, and Australia. Today, Vietri works with more than 30 manufacturers throughout Italy.
