Messe Frankfurt has given an update on plans for Ambiente 2025, stating that top brands will be returning to the industry’s premiere trade event.
Ambiente, Christmasworld and Creativeworld will once again run simultaneously, Messe Frankfurt said, revealing the number of registrations for 2025 is already above the previous year’s level.
“We are on track and are currently setting the course for an unmissable trade fair experience in 2025,” says Julia Uherek, Vice President Consumer Goods Fairs Messe Frankfurt, opening yesterday’s online press conference. “This is exactly what we are building on for 2025. The key lever is to boost new customer business, as the economy is still under pressure due to global tensions, political regulation and ongoing changes in consumer behaviour. Face-to-face meetings to open up new export markets and sales channels remain irreplaceable. This also applies in particular to the growth areas of hospitality and contract business. We are convinced of this and are in close contact with the relevant partners, experts and associations in order to continuously open up new business opportunities,” emphasises Uherek.
“After every trade fair, we analyse the feedback from our exhibitors and trade buyers in detail and optimise where the market requires it. There is always potential for optimisation,” adds Philipp Ferger, Vice President Consumer Goods Fairs Messe Frankfurt. Overall, the return of registrations for 2025 is extremely good. These includes many well-known brands as well as some returning and new exhibitors. “At this point in time, we already have more registrations than at the same time last year. We are once again occupying the entire exhibition centre, continuing the hall layout with only minimal adjustments and are pleased to have an excellent rebooking rate for all three trade fairs. The Global Sourcing segment is also back with strong participation and very high-quality offerings. This means that we are starting the new season with a tailwind,” adds Ferger.
Ambiente – top brands return strongly
Ambiente is further expanding its leading position in the dining, kitchen and household sector in the western area of the exhibition centre. This is confirmed by the return and participation of companies such as BHS Tabletop, Bonna (Kar Porselen), RAK Porcelain, Rösle, Steelite and Wüsthof. Across all segments, the focus is on developing the quality of the product range. Brands such as Dibbern, Robbe & Berking, Rosenthal and Vista Alegre, for example, will once again enrich Table Select. The focus on the growth area Hospitality will be presented in new strength for the 10th anniversary: In Hall 8.0, very high-quality “Back of House” brands are registered in the Cook & Cut area. In Hall 11, the focus on commercial end consumers from the hospitality sector will be strengthened with pure hospitality ranges centred around “Front of House” and “Out of House”. At the same time, the range will be expanded to include even more suppliers of cutlery and buffet presentation. The Hospitality Academy and the Hotelier’s Day will be continued and there will be even more guided tours for trade visitors.
Outlook on upcoming highlights
The extensive fringe programme highlights exciting developments around the meta-topics of sustainability, design & lifestyle, new work, digitalisation and future retail. On the stage of the five academies, experts will share valuable insider knowledge and the three trend areas will provide orientation for the selection of attractive product ranges. “At the interface between interior design, hospitality and contract business, we are having the special area “The Lounge” designed by our new Ambiente Designer 2025 as the perfect link. We will reveal who this will be at the beginning of September, when we will also present an initial preview of the upcoming Ambiente, Christmasworld and Creativeworld Trends 25+,” adds Uherek. Interested young designers can apply for participation in the Talents programme until 25 October. For most of the participants, this will be their first appearance in front of a large trade audience and in the immediate vicinity of leading international brands in Hall 3.1. Closer cooperation with the Taiwan Design Research Institute and university projects in the fields of ceramics, furniture and hospitality are also planned.
“Sustainability is and will remain one of the most important topics for success in the industry, which we will be focusing on very prominently at all three trade fairs,” says Uherek. The “Ethical Style” programme of the three trade fairs identifies exhibitors with ecologically and socially produced products. Companies can once again apply for the programme from the beginning of September until 22 November 2024 and be curated by an independent jury of international experts. There will also once again be two “Ethical Style Spots” on the exhibition grounds. The curated special presentations will showcase innovative product worlds that combine design and sustainability.
What’s happening with the digital offerings?
Supplementary online platforms such as Conzoom Solutions, the Nmedia.hub order platform, the digital exhibitor and product search, social media channels and smart matchmaking provide retailers with fresh impetus, an overview of relevant industry topics and the opportunity to place orders and network all year round. “We are continuously expanding our role as a year-round business enabler. Conzoom Circle is the new umbrella for our global consumer goods trade fair portfolio in Germany and many other locations, as well as for our year-round digital offerings. We are thus linking all 30 of Messe Frankfurt’s industry events around the globe and bundling industry knowledge and expertise,” says Uherek. Conzoom Solutions is also being further developed as a digital inspiration and innovation platform for the retail sector. In addition, bi-monthly online events as part of the Digital Academy promote matchmaking within the global industry. The next online event will start on 3 July 2024 on the topic of “Why sustainability is a state of mind” with exciting scientific findings. This will be followed on 4 September by the topic of design in cooperation with the Taiwan Design Research Institute. “Be sure to tune in next week, exciting insights from psychology that will help you in your professional and personal life are guaranteed,” recommends Julia Uherek at the end of the interview.
Next trade fair dates:
Ambiente, Christmasworld and Creativeworld will continue to take place at the same time at the Frankfurt exhibition centre. However, they will be moved to the beginning of February to ensure that the trade fair dates are harmonised.
- Ambiente/Christmasworld: 07 to 11 February 2025
- NEW: Creativeworld: 07 to 10 February 2025
