Pav12 | B48 B56 E47 E55
At Host Milano 2025, SEB Professional Beverage puts innovation, digitalisation and sustainability in the center, showcasing bold multi-brand solutions from WMF, Schaerer, Curtis, La San Marco, and Zummo.
SEB Professional Beverage invites visitors to experience inspiring concepts that raise beverage quality, boost efficiency, and deliver seamless operations. From premium coffee to fresh juice, every innovation reflects the company’s commitment to shaping the future of out-of-home beverages.
WMF introduces Three New Machines
A highlight of the stand will be the world premiere of three compact machines designed for small- to medium-sized spaces. Each combines professional quality with smart simplicity, transforming everyday coffee moments into premium experiences: WMF Perfection Office delivers up to 40 cups/day, pairing a space‑saving design with reliable, professional performance. WMF Elevation 10 delivers up to 50 cups/day and offers intuitive use and powder beverage options. WMF Peak 50 delivers up to 80 cups/day and is flexible, versatile and easy to maintain.
Highlights
The Espresso Italiano Champion competition at the booth on Sunday, with La San Marco and IEI (Istituto Espresso Italiano), is one highlight of the programme. Live barista shows & latte art, featuring WMF espresso NEXT Brand Ambassador Daniel Gerlach, add theatre and craft. Signature experiences at the Activation Space – from coffee-and-food pairings to the latest global beverage trends (iced, nitro, and more), uniting WMF, Schaerer, Zummo, La San Marco, and Curtis in one inspiring hub – create momentum throughout the day. Immersive brand zones for Italian Café, Hospitality, Convenience & Retail show how SEB Professional Beverage solutions come to life in real-world settings. At the Customer Connection Café, visitors can meet experts, relax over signature drinks, and explore the integrated solutions shaping tomorrow’s beverage world.
