Rosenthal’s Flower Talk brand campaign has been recognised at the 2025 German Brand Awards. The brand awards, run by the German Design Council, recognised the campaign in the Excellence in Brand Strategy and Creation – Brand Communication – Influencer Marketing category, noting its outstanding achievement in brand communication through influencer engagement.
At the heart of the campaign were the Mini Vases+. In 2024, Rosenthal invited influencers and florists to take part in Flower Talk, a creative dialogue that showcased the expressive potential of these miniature design pieces.
The campaign launched with florist Anna Gramsch, who reimagined the vases as artistic floral statements. By carefully selecting blooms that echoed the personality of each vase, she highlighted the design language through form, colour and botanical symbolism.
Inspired by her approach, international influencers and floral artists contributed their own interpretations, resulting in a wave of engaging content and even a noticeable boost in sales.
The jury, composed of independent branding and design experts, praised the campaign’s unique concept: “By blending floral artistry with distinctive design, the campaign creates emotionally resonant content that powerfully communicates the brand’s values. With its strategic clarity and aesthetic finesse, this project stands out in a remarkable way.”
