Milano Home returns to the trade fair scene in January 2025. The exhibition born from the partnership between Fiera Milano and GEFI, will begin on 23 January and runs until 26 January 2025, having made its debut at the Rho exhibition centre in 2024. Milano Home has emerged as a new benchmark for the B2B home sector, catering to both traditional and emerging retailers, regardless of size, as well as professionals within the industry – including interior decorators, designers, and architects – looking to diversify their offerings with distinctive and unique products.
Focus on the specialist retailer
The central focus of the exhibition is the specialist retailer. Physical stores remain a crucial touchpoint for the end consumer, acting as a hub for all participants in the supply chain, including manufacturers, distributors, artisans, and designers, while also playing a pivotal role in engaging with the local area.
The role of retailers extends beyond bringing brands and products into consumers’ homes and reflecting the evolution of values, tastes, and trends; they also serve as a vital component in preserving the social fabric of cities and small towns, fostering productive collaborations between entities from various sectors and society at large.
Just look at the numbers: according to estimates by Milano Home (source: Hoover 2022), in Italy alone there are at least 38,000 sales outlets dealing in at least one of the home decoration product categories, with a total of 100,000 employees and over €16 billion in sales. The store is therefore a crucial hub in which Milano Home has chosen to invest time and expertise, aiming to bolster its status through dialogue, training programmes, cultural events, and innovative communication formats.
Exhibition overview 2025
The centrepiece of the 2025 exhibition will not only be the products – ranging from perfumes to tableware, and from decorative items to conceptual gifts – but also the talents and entrepreneurial journeys of those who embody the core values of the Milano Home ethos: originality, authenticity, quality, and innovation.
A comprehensive showcase of homewares will be presented, and the exhibition will serve as a platform where innovation and inspiration, trends and timeless classics all come together. For businesses, it is a venue where they can strengthen or establish their distribution networks, while for buyers, it presents the chance to uncover new entrants and products that stand out for design and innovation, sustainability and distinctiveness.
Exhibition layout
The exhibition layout will be organised into four thematic zones, enabling attendees to quickly and easily organise their prospecting:
• Vibes will present fragrances, multi-sensory experiences, textiles and objects;
• Elements will showcase excellence in the field of porcelain, silver, crystal and glass, plus leading craft exponents, and the most innovative designers and brands;
• Mood will be dedicated to the world of decoration and concept gifts, the stationery area, Christmas, and gifts and accessories for pets;
• Taste will explore kitchenware, tableware and homewares for socialising; it also houses the special Brand Power area, dedicated to the promotional world and the reward system of industry and retail.
