Lifetime Brands Europe is launching Mikasa Hospitality this autumn.
Expect to discover a curated selection of tabletop essentials from ceramics to glassware to cutlery – each piece rigorously tested to meet the standards and demands associated with the HoReCa market.
The ceramic collection comprises two pure-white designs with sleek, elegant lines, to ensure a very smart formal table setting. Then in stark contrast they have also included colourful finishes, inspired by nature. There are also two glassware collections.
“This decision was driven firstly, by the successful launch of Mikasa Hospitality in the US in 2019, the brand has gone from strength to strength. Secondly, working closely with leading distributors we were frequently asked for a range to fulfil the needs of the HoReCa market.
Mikasa Hospitality Europe was subsequently formed and is set to be launched in autumn 2022,” Claire Budgen, marketing and commercial manager with Lifetime Brands Europe told Tableware International’s HoReCa magazine.
Read our in-depth interview on Mikasa’s launch into the hospitality sector with Lifetime Brands Europe’s marketing and commercial director Claire Budgen HERE.
