Premium candle specialists, Bolsius Professional, has unveiled national research revealing that 91 per cent of UK consumers consider ambiance important when choosing which hospitality venues to visit*. Added to this, 81 per cent agreed that ambiance is important to their decision to stay out longer, or to return to an establishment.
With 62 per cent of consumers saying that the presence of candlelight improves the ambiance in restaurants Bolsius Professional is launching a professional guide on ambiance in hospitality to help hospitality professionals create dining experiences that delight demanding diners and keep them coming back for more.
Packed with insight on UK diners’ candle preferences and tips on bringing dining areas to life using candles, Let’s bring the extraordinary to the table: The Bolsius Professional guide to ambiance in hospitality is a valuable reference for anyone wanting to transform their restaurant into an inviting dining experience.
Research found that the majority of UK diners expect a candle on their table (77 per cent) with guide going on to reveal which styles are most popular. Hospitality professionals can also learn how to select candles that add extra drama, romance or warmth to indoor and outdoor areas.
In recognition of the ‘new normal’, the guide offers timely tips on making outdoor dining more appealing for people socialising outdoors this winter. Alongside advice on creating a welcoming first impression despite sanitiser stations and providing intimate dining areas while maintaining the space many have become accustomed to.
Paul Christodoulou, National Account Manager UK & Ireland Out of Home and Hospitality at Bolsius Professional and member of the Institute of Hospitality said, “The hospitality industry has been stop-start for the last year. As restaurants, hotels bars and pubs establish themselves as back in action, diners are looking forward more than ever to the experience hospitality can offer.â€
Linda van de Wiel, brand experience manager at Bolsius Professional added, “With ambiance a critical factor affecting where consumers choose to dine and send their time, our research dug deeper to learn more about what ambiance means to patrons.
Often defined as the soul of a restaurant, we looked at the challenges faced by restaurants right now were keen to discover how professionals can add that all-important wow factor.
The research findings and the resulting guide is packed with insight and inspiration for hospitality professionals, to give diners the chance to experience their offering in the best possible light.â€
Visit www.bolsius.com/en/professional/guide-to-ambiance
*Bolsius Professional survey of 1,000 consumers in the UK and Ireland between 12-13 October 2020
