For the fourth year in a row, Zwiesel Glas has won a coveted German Brand Award which is presented annually to companies with successful brand management. Zwiesel Glas was honoured in the “Excellent Brands – Interior & Living” category.
“The award is a confirmation of the path we took with Zwiesel Glas in 2020 and have been consistently pursuing ever since,” says owner Prof. Andreas Buske, who is also pleased about a veritable shower of awards for Zwiesel Glas in the first half of the year. In addition to the prestigious award for the company’s successful brand work, the 2024 novelties were also honoured with design awards. The “Level” wine goblet series received the Red Dot Award, the “Symbiosis” decanter the Iconic Award and the innovative “Duo” hybrid glass series presented in 2023 was honored with the German Design Award. Michael Eichinger, head of marketing, accepted the certificate in person at the award ceremony on June 13 at the Uber Eats Music Hall in Berlin.
The German Brand Award is presented by the independent and international institution “German Design Council”. The jury, which is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies, selected the best entries from around 1,300 submissions from 19 countries. Criteria such as originality and brand typicity, brand character, differentiation from the competition and target group relevance were evaluated. Brand management should take into account aspects such as sustainability, degree of innovation, continuity and future viability.
Factors such as the design quality of the brand image, the homogeneity of the brand experience and economic success also played a decisive role in the judging process.
