Denby recently held a UK and Ireland-wide merchandising competition to mark the 35th anniversary of Imperial Blue.
The special trade campaign included: a national merchandising competition for retailers, a special promotion for retailers on Imperial Blue tableware and cookware and a retailer social media campaign across their chosen social platforms with competition prizes provided by Denby
The objective for competition was for retailers to create an anniversary display either instore or in their window. Jason Maughan, Denby’s head of sales, said: “I would like to thank everyone who took part in the Imperial Blue Campaign, the National Merchandising Competition created a sea of blue with impressive displays – The winners and runners up were selected from three regions: North, South and Ireland”.
Jason continued: “Denby’s Imperial Blue pattern is as popular as ever and has evolved over the years to meet contemporary lifestyles and includes tableware, new organic serving pieces, oven dishes, home décor and even pet bowls offering retailers and consumers choice. Working well with other blue ceramics already in the home, place setting items are available singly or in gift packs of four items. Still produced at the pottery’s original home in Derbyshire to award-winning sustainability standards, Imperial Blue has all of Denby’s inherent attributes being safe to use in the dishwasher, oven, microwave and freezer”.
And the winners are…
The UK North winner: Housing Units, Manchester
Runner up: Aldiss, Norwich
The UK South winner: Vincent Davies, Haverfordwest
Runner up: Woburn China, Woburn
Ireland winner: Anthony Ryans, Galway
Runner up: Arnotts, Dublin
