London-based tableware specialist Parsley in Time believes it’s time for some ‘cautious optimism’ about the future, instead of the prevailing economic gloom.
The company says that, despite the impact of the UK’s recent budget, its experience is the hospitality industry has been solid in its response, with sales increasing quickly as the year progresses. Parsley in Time recently opened a huge new showroom that is also helping generate business, and now the company has won the Independent Distributor of the Year award at the Foodservice Equipment Association’s annual Light Equipment and Tableware (LET) Forum.
“It’s been a rollercoaster start to the year,” says Rob Blunderfield, chief operating officer at Parsley in Time. “January was much quieter than we had hoped for, and we thought the going would be tough. But since February things have improved considerably – in fact we are even busier than usual.
“A lot of the orders are from the London area, and our new showroom is having an impact here. We’re lucky as it’s handily placed and has plenty of parking, so London customers can easily come along and see a big choice of products and concepts, from a wide range of manufacturers.”
The showroom showcases a wide range, from artisan tableware and buffet ideas to eco-friendly alternatives and cocktail glasses, as well as advanced kitchen equipment such as the latest high speed ovens. To help keep up with anticipated demand, Parsley in Time has also opened a new warehouse.
“Obviously the warm weather has been a factor in growing sales. But buyers also seem to be looking to buy better, getting that balance of cost and quality. They want choice, they want products quickly and they want good after sales support.”
For more information, and to shop online, visit www.parsleyintime.co.uk, call 020 8317 5080 or email info@parsleyintime.co.uk.
