Specialist coffee roaster and wholesaler 200 Degrees Coffee has welcomed Will Kenney as commercial director.

Nottingham-born and now Leeds-based, Will brings with him 20 years of experience in the coffee sector, having held senior positions in the industry supporting some of the high streets best loved coffee operators. At 200 Degrees, Will’s responsibilities include managing and driving all commercial aspects of the business, particularly its wholesale offer and the online sale of beans and coffee machines.

Nottingham-based 200 Degrees – which recently announced its 12th coffee shop which will open in Manchester next month – currently has 11 distinctive coffee shops in England and Wales and five barista schools, as well as wholesale, subscriptions and e-commerce.

On his new position, Will said: “Since the first 200 Degrees coffee shop opened seven years ago, I have admired the company from afar – watching as it expanded from its Nottingham base to new locations, into wholesale and e-commerce markets and evolving into the much-loved household name that it is today. From an industry observer, to a member of the 200 Degrees family, it’s great to be joining a passionate bunch of people driven by a love of coffee and hospitality. They’re dedicated to ensuring good coffee is accessible far and wide through multiple channels.”

Set up by Tom Vincent and his business partner Rob Darby in 2012, 200 Degrees has its roast house near Trent Bridge in Nottingham. The new Manchester coffee shop includes a barista school and will be opening in The Hybrid Building in Mosley Street at the end of May.

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