The Waterford brand has announced a new creative collaboration with Elton John.
The partnership launches with the release of a striking Red Crystal Heart Ornament. Created in celebration of Pride Month, this exquisite piece will raise vital funds for the Elton John AIDS Foundation.
The design – adorned with a rich red colourway, etched starburst pattern and sandblasted Waterford and Elton John motifs – is a stylish, unique way to express compassion and love. The ornament is available at waterford.com from May 29, with 10 percent of all sales from May 2025 to May 2026 donated to the Elton John AIDS Foundation. Money raised through the sale of the ornament will support the Foundation’s work for communities affected by HIV and further its mission of creating a brighter, more equitable future for all.
Anne Aslett, CEO of the Elton John AIDS Foundation, commented: “We are honoured to join this meaningful collaboration between Waterford and Elton John. The Red Heart Ornament is a beautiful tribute to Pride, inspired by Elton’s lifelong commitment to equality and his unwavering support for the LGBTQ+ community. The money raised will enable us to further our work in supporting communities affected by HIV, in the UK, the USA and around the world.”
This is just the beginning of Waterford’s collaboration with Elton John, with more exciting designs to be revealed later this year. To learn more about the Elton John AIDS Foundation, please visit eltonjohnaidsfoundation.org.
