Company marks 100 years since birth of Roberto Sambonet
Sambonet has launched a new communication campaign to mark 100 years since the birth of designer Roberto Sambonet. The company’s “The Best For Your Guest” campaign sees Sambonet embracing its roots as an Italian tour de force.
The multi-channel campaign celebrates Sambonet’s remarkable history “in which Italian genius, savoir-faire and sensitivity in grasping needs and contaminations of the times have constituted the brand’s excellence and made each of its products iconic.”
The Italian cutlery and home décor brand – which has more than 150 years of history behind it – launches its new brand message which will focus on excellence and hospitality, targeting both the end consumer and the professional.
One of brand’s new launches is the cutlery collection 100 by Sambonet. Described by the company as; “A simply beautiful piece of cutlery, conceived to be proposed to consumers and the catering industry, thanks to its full extension, which also embraces fusion cuisine with chopsticks and cutlery rests. Its handle, slightly curved and long, defines an elegant and delicate silhouette, in contrast to the wide spoon and fork cups that bring stability and consistency.”
The 100 collection, available in two different colourways, will be previewed at the EquipHotel fair in Paris, from 3 to 7 November.
To support the launch of 100, Sambonet has planned an extensive communication campaign including visibility on public transport in major Italian cities, editorial in renowned Italian newspapers, television presence on Discovery and Food Network; digital advertising on digital platforms such as Youtube. Meta and Spotify. They will also partner with outstanding Italian influencers.
