Paderno is celebrating its 100th anniversary this year, having been founded in 1925.
To mark the occasion, the Historic Italian Brand (recognised as such in 2024) has curated a new advertising campaign, rebranding and to top it all off, will present new limited-edition lines at Host, which opens tomorrow, 17 October.
“The very passion that has always distinguished the brand’s work and production is at the heart of the Paderno ADV campaign, created on the occasion of its 100th anniversary, which – exceptionally – features Michelin-starred chef Ugo Alciati, a long-standing Paderno customer for generations,” the brand says.
Paderno marks its 100th anniversary with a new advertising campaign 
Michelin-starred chef Ugo Alciati 
Valentina Guatelli, marketing manager tells Tableware International’s sister title HoReCa more about the revamp, and the launch of a new advertising campaign featuring Michelin-starred chef Ugo Alciati 
“More than just and advertising campaign, this marks a true change of look for Paderno: along with the rebranding, the company has also refreshed its payoff “Strong tools for powerful kitchens”.”
The Paderno team will be at Host (17-21 October) along with other brands from the Arcturua Group where they will present new products for 2026, along with limited editions created for this important anniversary – all featuring the unmistakable new rebranding style.
Paderno recently took the front cover of Tableware International’s sister title HoReCa. You can read the full interview here.
