Famed footballer Cristiano Ronaldo has bought a stake in Vista Alegre.
The Portuguese footballer initially purchased a 10 per cent stake in Vista Alegre Atlantis from Grupo Visabeira through his company CR7 SA with plans to buy 30 per cent of Vista Alegre Spain in the coming days, Vista Alegre said in a regulatory filing late on Friday, 14 June.
It is understood both parties have also agreed to create a 50/50 joint venture in the Middle East and Asia to promote both the Vista Alegre brand and Bordallo Pinheiro brands.
Vista Alegre said they were “pleased” to announce they had reached an agreement with Cristiano Ronaldo, “kicking off a strategic collaboration at a global level through CR7, S.A.’s stake in its share capital”.
The brand added: “This deal between the Portuguese brand and one of the best players in the history of world football and the best-known Portuguese personality on the planet, is designed to accelerate the global expansion of the Vista Alegre group’s brands in the prestige/luxury segment, both in retail and premium hospitality.
“Cristiano Ronaldo has now joined Grupo Vista Alegre, made up of Vista Alegre and Bordallo Pinheiro, brands he has always admired and he intends to help strengthen their position among the best brands in the world.”
It is not known how much capital the footballer has invested in the Vista Alegre brand.
