Burleigh has launched a new campaign and website focusing on the ‘All Made Here’ guarantee.
Burleigh says it is redefining luxury by championing the conscious consumer’s desire to know the origins and journey its products have been on.
Since it was founded in 1851, Burgess & Leigh has been making fine earthenware, known as Burleigh, in a town called Burslem, in Stoke-on-Trent. Since 1889, the brand has been producing Burleigh in Middleport Pottery, in that same town. Every single piece, for over 130 years.
The last of its kind, Burleigh has become a global icon of British design and manufacture which continues to practice the time-honoured art of tissue transfer printing from hand-engraved copper rollers. A method dating back over 250 years, there are now just 12 craftspeople in the world who have this precise skill, and they are all craftspeople at Burleigh – based at Middleport Pottery in Stoke-on-Trent, England.
Jim Norman, Burleigh’s managing director explains: “Consumers have become much more interested in where and how products are made, and they’re also more astute at spotting when a brand isn’t authentic. As a result, authenticity and provenance are the new defining factors of luxury because these are qualities that can’t be faked or bought. ‘All Made Here’ are words that I’ve often heard when visitors at Middleport Pottery ask where Burleigh is actually made. It seems consumers have become suspicious that brands are made ‘somewhere else’. In response, we feel it’s more important than ever to emphasize that Burleigh is indeed All Made Here, and always has been.”
He continues: “How many luxury brands are truly willing to be transparent about the provenance of their products? Since it was founded in 1851, Burgess & Leigh has been making fine earthenware, known as Burleigh, in a town called Burslem, in Stoke-on-Trent. Since 1889 we’ve been making Burleigh in Middleport Pottery, in that very same town. Every single piece. For over 130 years.”
