Marina Selcik, head of product management at BHS tabletop, tells Tableware International about the new novelties coming from its suite of brands from Bauscher to Schönwald, all available for partners to see at Ambiente 2026…
How would you sum up the hospitality industry currently? Is it buoyant?
The hospitality industry is not euphoric, but it is resilient and rich in opportunities despite numerous challenges. International travel demand has returned, premium and experience-driven offerings are growing, and guests are seeking more than just accommodation or food service: individuality, emotion, and added value are becoming the key differentiating factors. At the same time, rising costs, labour shortages, and changing consumer behavior are demanding new and innovative responses.
As a result, the most successful operators are those who clearly position their offering, operate efficiently, and consistently keep their focus on the guest.
What new innovation can we expect to see coming out of the BHS camp?
BAUSCHER presents EDGE, a collection that perfectly combines clean design with functional excellence. The GRADIENT décor concept, featuring subtle color shades, brings dynamic movement to the table and gives the collection a fresh, modern appeal.
KUMO by SCHÖNWALD impresses with outstanding design quality: soft, precise, and perfectly balanced. A collection that makes an impact through its beauty alone – calm, refined, and strong in its presence.
At the same time, SCHÖNWALD celebrates a special anniversary: 90 years of Form 98. With the MOMENTS décor concept, developed in collaboration with a Norwegian designer, this design classic is presented in a new, contemporary interpretation.
PLAYGROUND remains true to its promise: No Limits. A mix of diverse materials and unconventional designs opens new possibilities for highly individual table concepts. Created for hosts who deliberately set accents and design experiences that stay with guests long after the table has been cleared.
The portfolio is completed by the HEART & SOUL collections. Soft colors combined with harmonious shapes create versatile, easy-to-use pieces that bring a modern lifestyle to the table – perfect for sharing, enjoyment, and moments of connection.
CLICK HERE to read the full interview in the latest issue of Tableware International
See BHS tabletop at Ambiente
in Hall 11.0, D49.
