BHETA’s next webinar sees the trade association joining with two of its members, Portmeirion and Aspin to host a discussion event, styled as a ‘coffee morning’ at 10.30 am on 11 March.
The discussion will be led by Aspin’s head of marketing, Lizzi Benger and Stephen Richardson, sales director of Portmeirion. During the conversation Lizzi will be seeking Stephen’s views on a variety of topics. These will include Portmeirion’s experience of being part of the BHETA family, how the market has evolved in recent years and what retailers now expect from their major suppliers.
Portmeirion has been an enthusiastic proponent of Aspin’s sales tools since they first became customers in 2008. Lizzi and Stephen will specifically explore what benefits Portmeirion have derived from putting their faith in Aspin and their applications and how they encourage the sales teams to use them to maximum advantage.
Lizzi says: “The idea is that Stephen and I don’t stage manage the session, as we hope to allow the dialogue to take its natural course. This will also allow participating BHETA members to ask their own questions in what we hope will be an informal yet engaging session.”
Delegates eager to register can do so on the BHETA website https://www.bheta.co.uk/events or by contacting Sam in BHETA member services on 0121 237 1130.
