As Ambiente fast approaches, organisers are reminding exhibitors that they can apply for special orientation aids to help guide visitors to their stands. But the deadlines are coming up!

The range of orientation aids for visitors looking for special offers include the special presentation “Solutions” and special interest areas such as HoReCa, Contract Business, and Ethical Style.

Solutions – apply until November 26, 2021

The focus of “Solutions” is the connection between the aesthetic design and the functionality of a product. Innovative and outwardly appealing kitchen and household aids will find a place at Solutions in the foyer of Hall 4.0 where creativity and innovation know no bounds. London-based designer Sebastian Bergne is once again putting together a selection of products for Ambiente 2022 that serve precisely this purpose. Exhibitors of Ambiente can apply for Solutions until November 26. The market launch of the submitted product must have taken place after Ambiente 2019.

The dining halls at Ambiente will be alive with global brands

HoReCa and Contract Business – apply by November 12, 2021

HoReCa and Contract Business have been an integral part of the Ambiente program for several years. While Contract Business focuses more on the Living and Giving segment, HoReCa is closely interwoven with the Dining segment. This year, Ambiente exhibitors once again have the opportunity to apply for these two special programs. Those participating in the program will be marked with an indicator in the online exhibitor search and can also be called up separately as “Special Interest”. Hall 6.0 will be signposted as a separate trade show for HoReCa, as it was in 2020. Exhibitors who have been included in the HoReCa program and are not located in Hall 6.0 will be identified with a corresponding stand sign. A sign will also be placed at the Contract Business exhibitors’ booths to help buyers find the company they are looking for. Applications can still be submitted until November 12. The prerequisite is three reference projects. Ambiente exhibitors who have already been awarded the HoReCa or Contract Business label in the past do not need to apply again.

Ethical Style – apply by November 18, 2021

As a juried selection, Ethical Style draws attention to suppliers who are doing remarkable things in the area of sustainability. Any Ambiente exhibitor can apply for the program in one or more of the six categories. The deadline for applications is November 18, 2021, and an independent jury of international experts will decide which companies and products are included. This is made up of Christina Bocher (DEKRA Assurance Services GmbH), Kees Bronk (CBI, Center for the Promotion of Imports from developing countries), Lutz Dietzold (German Design Council), Max Gilgenmann (expert for textile sustainability criteria), Sabine Meyer (Side by Side, Caritas Wendelstein Werkstätten) and Mimi Sewalski (

The next Ambiente will take place from 11 to 15 February 2022.

Tableware International

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