Design-led brand specialist Auteur is bringing two new consumer drinkware brands into the UK, launching them at Exclusively Housewares (EH265) – VIVA Scandinavia tea and coffee accessories and Liiton glassware with its patented Chill-Charge System cooling technology.
Commenting on the partnership, Andrew Geddes, director of international sales at VIVA Scandinavia Europe and Liiton, said that while the business was relatively new, having only launched in 2020, last year had seen strong growth in Europe particularly Germany.
“2023 was the right time to make headway in the UK with our two specialist consumer brands – VIVA Scandinavia tea and coffee accessories and Liiton glassware with its patented cooling technology,” he said. “We are delighted to work with Auteur who already have a solid reputation in hydration and drinkware and are the perfect partner to springboard a UK launch for our brands.”
Jenny Dahlman, managing director at Auteur said: “We are thrilled to be entering into a UK distribution partnership with Viva Scandinavia/Liiton. Their ranges are unique and design-led with quality at the forefront – a key element we look for with all the brands we distribute – and we are proud to bring the brands to the UK market.”