Iconic Italian design brand, Alessi and Rosendahl Design Group (RDG), Denmark’s premier design house for home products, are expanding their US presence with opening of a joint showroom at 41 Madison.
The first ever US showroom for RDG, the new location at 41 Madison Avenue was opened just in time for last week’s New York Tabletop Show.
Under the direction of Thomas Perez, who has been a leader in the North American housewares world for nearly two decades, RDG is planning to make a significant impact on the market landscape in the years to come. RDG carries some of the most iconic brands that Denmark has developed over the last 200 years, including Kãhler, Rosendahl, Lyngby Porcelain, Bjørn Wiinblad, Kay Bojesen, Holmegaard, and Arne Jacobsen Clocks. JUNA will join the group later this year. All brands share the same DNA and are rooted in centuries of Scandinavian art and craftsmanship. Each company has its own unique aesthetic and offers something for everyone.
“We see great strength and synergy in collaboration with Alessi”, explains Thomas Perez, CEO of Rosendahl Design Group US. “With many similar values, we seamlessly complement each other. Sharing a space with Alessi will turn our showroom into a one-stop-shop for the best designs that Europe has to offer. And this is just the beginning. We see strategic collaborations as part of the future of our brand and as an inspiration for the industry as a whole.”
Alessi is also embarking on a resurgence in the US market under the leadership of Jack Hooe who joined the team in 2022.
“When I was introduced to Thomas Perez it was evident that we shared similar goals”, explains Jack Hooe, managing director/president of Alessi North America. “Alessi USA and Rosendahl Design Group share complementary businesses, each with uniquely defined positioning and product assortments. We feel strongly that collaborating in a shared showroom space will provide a superior and beautiful experience and enhance future buyer engagement appointments.”
The co-branded showroom, located at 41 Madison Avenue, 6th floor, officially opened on 18 April.