Serax has introduced a new bone china tableware line – Nido, designed by Ann Van Hoey.

Ann uses computer technology to generate the 3D models she needs to make her moulds

Ann uses computer technology to generate the 3D models she needs to make her moulds.  The ceramist from Mechelen has been highly regarded for years in Belgium and abroad. Her work can be admired at exhibitions and in museums worldwide, from New York to Taiwan. She has been designing tableware in bone china for Serax for over 10 years. Just like during her free work, the design process for tableware starts with a fairly mathematical approach, which has defined her style over the years.    

Ann’s tableware is popular in the hospitality industry because many dishes look good in white porcelain. When designing Nido, Ann first took into account the stackability of its shapes, an absolute must for the catering industry. She also designed a traditional round plate with a generous diameter so that the chef has a surface large enough to present a complete dish.

For the finishing, for the most part, she chose a translucent glaze that highlights the character of the flawless white porcelain. Some pieces are also finished with jade-green celadon. Ann was able to explore this traditional glaze further when she had the opportunity to follow an internship at the invitation of the prestigious Yingge Museum in Taiwan and found it to fit well with Nido, which combines old and new.

Ann Van Hoey

Ann also made wooden trays in walnut to present the porcelain forms optimally, inspired by Japan. Around the edges, the wood is planed very thin, and at the bottom, a foot is provided so that the whole seems to float. Ann played with the corners, which are not just rounded, which also makes a difference.

The porcelain tableware is complemented by four simple glasses that share the same shapes as the cups.

Tableware International

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