Lifetime Brands Europe has updated its online Market Place for retailers and in the process kitchencraft.co.uk has moved to lifetimebrandseurope.com.
“Although we always aim to look forward, it is in some respects, a bittersweet moment as the KitchenCraft site has served us well, supporting customers for the past 12 years and has garnered over 1500 registered and active users of Market Place in the UK alone,” says Claire Budgen, commercial and marketing director. “But, alas the time has come to offer an enhanced service, offering our customers the latest technology; and so new times are ahead.”
Market Place is now a vital information hub, users can fully manage their account, placing orders online with the ability to pay off invoices coming shortly. Also coming soon, once an order is placed, order status updates will be automatically sent, allowing orders to be tracked as they move through processing, picking, packing and despatch. Full visibility is key, by just clicking a link an order can be tracked every step of the way. There is also access to a wide range of top in class marketing assets as well as unique offers and discounts. Marketing will be made super simple, with easy-to-download images for use on social media, advertising or an online store and quick access to digital web banners and MPU graphics.
“We have built a complete library; providing strong on-brand assets at the touch of a button. Customers will also be able to see how all our Point of Sale and purposely designed displays will be brought to life, all listed so they can be added to any order (UK only). It couldn’t be simpler,” Claire adds. “And with a seasonal campaign planner, we will be able guide retailers with bestsellers and help users select the right products, all of which will be supported by POS and images. In addition, our in-store solutions such as stand packs and planograms will also be orderable for an instant in-store refresh. These will be updated each season to ensure the bestselling lines are always leading the floor to ultimately drive sales. We are busy behind the scenes building and delivering all these new features, all to be delivered over the coming months, but so far feedback has been very positive. We are definitely making strides in the right direction with plans for more to come.”