Say hello to PANTONE 18-1750 Viva Magenta

Pantone has introduced its Color of the Year for 2023 – Viva Magenta.

Viva Magenta is the 2023 Pantone Color of the Year

The iconic colour institute described Magenta as “a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual, evocative of our multi-dimensional world. Assertive but not aggressive, it is a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future”.

www.pantone.com

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