Royal Selangor has opened its flagship UK store in the iconic revamped Battersea Power Station. The brand has also launched the Battersea Capsule Collection to commemorate the opening and pay tribute to the heritage of the area.
The store opening is part of Royal Selangor’s wider global growth expansion plans. At present, Royal Selangor produces over 1,000 unique designs sold in more than 20 countries and has received several prestigious international awards including the Design Plus Award, Red Dot Award and Good Design Award.
The store, which is located within the legendary London landmark, pays homage to the Battersea Power Station throughout its store design. Measuring 1,132 sq. ft, the store is designed to create an all-encompassing retail experience for visitors and customers.
To commemorate the opening, Royal Selangor has introduced the understated Battersea capsule collection derived from the heritage building’s architectural details, particularly those of the four chimneys, the iconic brickwork façade, and the decoration of Control Room A’s coffered ceiling.
The collection comprises lifestyle essentials and décor that pays homage to the heritage building including; a valet tray, hip flask, photo frame, cufflinks, tealight and candlestand, and things for the home – just in time for Christmas shopping.
“Known for its stately Art Deco style, Battersea Power Station is an iconic London landmark and one of the most innovative mixed-use neighbourhoods in this century. In addition, it occupies one of the most accessible locations in Central London, enabling us to serve our customers around London more effectively. Our store in Battersea Power Station will feature our new retail concept which enhances customer experience with immersive visual, tactile and audio-visual technologies. We plan to incorporate the building’s preserved and reconditioned switchgear devices in the store interiors. To mark our new opening at Battersea Power Station, we’re delighted to be unveiling our new capsule collection,” Yong Yoon Li, managing director of Royal Selangor says.
The new Royal Selangor flagship will be located at store G-017D, 030, The Power Station, Ground Floor, Battersea Power Station, London SW8 5BN.
The Battersea collection will be available at Royal Selangor stores, authorised dealers, and online at uk.royalselangor.com.